Building a Digital Presence for a Growing Software Company
Redesigning a corporate website to better communicate products, support business expansion, and improve conversion.
Overview
Pegorion Software Solutions is a software development company offering custom software, SaaS products, AI solutions, and digital transformation services. As the company expanded its offerings. The existing website no longer reflected its capabilities or effectively communicated its value to potential clients.
I led the end-to-end redesign of the marketing website, restructuring its information architecture, redefining the content hierarchy, and introducing new business experiences that aligned with the company's evolving vision.
Three roles, three distinct needs
Before redesigning anything, I audited the live site page by page to understand exactly where it was breaking down for visitors.
The existing website functioned as a company profile but failed to communicate the breadth of Pegorion's services and products.
Visitors found it difficult to understand:
I focused on four primary goals during the redesign.
Restructuring the Information Architecture
The previous homepage introduced information without guiding visitors through a meaningful story. I redesigned the website around the questions prospective clients naturally ask.
Showcasing Products More Effectively
One of the biggest opportunities was improving how Pegorion presented its software products. Rather than mentioning products briefly, I introduced dedicated product showcases that communicate their purpose and encourage further exploration.
Supporting Business Expansion
During the redesign, Pegorion was expanding its team and needed a dedicated experience to support internship applications.
Designed for a seamless experience across devices
A site that finally matches the business
The redesigned website better represents Pegorion's capabilities by clearly communicating its products, services, and expanding business. It provides a structured journey for prospective clients while supporting recruitment through the new Careers page and showcasing the company's BPO offerings.
What I learned from this project
This project reinforced that designing a marketing website goes beyond creating attractive interfaces. It requires translating business objectives into a structured digital experience that communicates value clearly, supports evolving services, and guides users toward meaningful engagement.
Leading the complete redesign strengthened my skills in information architecture, content strategy, responsive web design, and designing experiences that balance business goals with user needs.
Visit Website
What the team said
After launch, I checked in with the team to see how the new site was landing - both internally and with the business side.
"The redesign completely elevated how we present ourselves. Our digital presence finally feels as strong as the product itself — leadership took notice, and it's been a great reflection on the whole team."
"The new website just gets it right. It looks and feels exactly like a SaaS product should — clean, credible, and modern. It's been genuinely great to see it come together."